This new invention of nursing pillow is the latest products that can help in reducing discomfort in nursing your babies by creating ideal position for mom and baby. Nursing a newborn especially can be definitely tiring and very time consuming. Its feels like you have to sit there and nurse them continuously..So we really need to be in a very comfort position to do it. Currently all the nursing pillows available in markets are the "C" shape and they tends to fall and just cant elevate the babies to your breast level and we often have to bend forward to nurse which cause a strain to our muscle on the back, arm and on our neck. This new intervention of nursing pillow are uniquely designed to elevates where others don't. :) Simply elevate to the level that makes you comfortable. Get the perfect latch with a flexible nursing pillow that elevates your baby to breast height; supporting successful nursing in whatever hold feels right to you. Three adjustable heights allow you to achieve the optimum nursing angle and improved latching. As your little one grows, change the height to adjust to their size. in addition to traditional nursing positions, at full elevation the pillow supports upright nursing, ideal for babies with acid reflux or gerd. Plus, the pillow's gentle curve allows the Elevate to be used cross-cradle (on your lap) and in the football hold (at your side). Football hold is a recommended position for moms recovering from C-sections as it keeps pressure away from the incision site. When nursing is complete, fold the pillow in half and secure with the colorful ribbon for compact, neat storage.